by | June 18, 2012 · 9:12 am

Why Video Helps Brings MORE Traffic to Your Site

by Krizia

Google LOVES videos!

Do you know why more and more news platforms such as CNN are adding more videos to their articles? Research shows that reader’s perception of importance soared when a video accompanied a story! The more viewers watch a video, share that link on social media and keep that constant flow of traffic, the more Google will perceive this page or website as influential and the more that site will rank high in the search engines.

Here’s another fact about the importance of video in regards to increasing traffic to your site — according to Forrester Research, the simple act of adding video to your homepage makes your site 53 times more likely to appear on the first page of Google!

With a little optimization to ensure more of your ideal clients find your videos, and your website has a 96% chance of not only landing on the front page of Google, but also securing one of the top coveted three spots that make up for 84% of web traffic.

Video is a real client magnet and when you know how to leverage video you’ll be able to attract more ideal clients and more profits to your business.

Another reason why video works so well at attracting a constant stream of new clients is because video helps build links from other sites that point back to your site. This is what’s called SEO or search engine optimization and that is so important to the success of your video marketing strategy.

In other words, when you add a video to your website or blog and you take time to make sure the content around the video such as the title, the copy and the video itself are relevant, your videos have a much higher chance of being listed in front of your competitors who are not yet leveraging the power of video. Your pages that contain videos also have a higher chance of being linked to on other sites and therefore creating more outbound links pointing back to your site.

Those links have a lot of value for Google because the more sites link back to you, the more your site is perceived as important.

This is because it’s very exciting especially if some of those sites are ranked higher than yours in Google’s eyes … that’s just gravy for you because it increases your chances of being found.

If you want to create a flurry of traffic with your videos, you’ll want to use the following “traffic Ninja tactic”:

Lists posts ranked very high with search engine! I’m sure you’ve seen hundreds of them. Here’s an example: 7 Ways to Use Video to attract more clients would be the title and then you address each point in your post!

If you include a photo that has been saved using a keyword, you’ll see even more traffic.

If you add a video to that optimized image and the list post, you’ll skyrocket your traffic because you’ll be offering Google a lot of reasons to send a lot of love your way in terms of floods of traffic.

You see, posts with videos included will attract almost 3 times more links to your site than a plain text post.

Posts with videos, images, and lists will attract almost 6 times more links to your site than a plain text post.

The new reality is that Internet users are giving a great deal of importance to videos and it shows by how many videos are going viral. Viewers are more likely to want to share that video content with others in their communities and the same goes for other site owners – they’ll happily post a video from YouTube on their site even if it belongs to another person if they see value for their audience.

All this creates more links pointing back to your site and that’s just like saying to Google that you are “that important”.

If you’d like to know more about how best to leverage video in your business, I invite you to watch this FREE Online Training!

The ‘3 Ways You Can Use Video to Attract MORE Clients and Profits’ Online Training is packed with powerful strategies you can apply immediately in your business in order to attract more clients and more profits!

Here’s the link to watch the F-R-E-E Online Video Training: https://www.createprofitablevideos.com/training.htm

 

 

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by | June 11, 2012 · 9:09 am

Video Boosts Your Social Media Strategy!

by Krizia

Did you know that video is 10 times more likely to generate a response than all social media activities combined?

This means that you’ll get far better results from your social media efforts because those responses will allow you to begin a REAL conversation — a critical element to building your community, and that in turn will allow you to convert more ideal clients into buyers!

Now, when I say video, I don’t mean shooting a video, uploading it on YouTube and thinking your work is done!

If you expect results from the standard “drop and run” strategy, you’ll be very disappointed.

Once you have the right video, you need to get the attention of the right audience (aka your IDEAL clients).

This means you’ll want to use your videos and distribute them on your social media platforms to start promoting your products and services.

Whether you’re on Facebook, Twitter, Pinterest, Google+, or any other social sharing service, your basic strategy will be the same: be interesting, be relevant, and be real. Those are three important elements for each video you create, so let’s spend some time breaking those down:

1) Are you interesting or boring on video?

You’ll want to make sure the content of your videos are interesting and keeps the attention of your viewers. You’ll also want to make sure to avoid vague or boring titles. You’ll also want to avoid sounding like everyone else because sameness will be the kiss of death for your videos. Think about what catches your attention when you are reading your Facebook newsfeed or checking out the latest Tweets and integrate that into the title of your videos.

2) Are your videos relevant?

Clarity is everything with video! This holds true for the title of each video, but also its content.

You want it to be very obvious to your audience which topics you are addressing in each of your videos.

Make sure that from the very first few seconds that people have a sense of what they’re clicking to see. If they aren’t clear about the nature of the relevancy of the video, they’re not going to click to watch and if they do start watching, they’ll quickly move on.

3) Are you real on your videos?

Just like on YouTube, many companies simply post their latest press release to their social media channels and wait to “go viral”.

That’s why company channels look more like well scripted TV commercials than engaging platforms.

To cultivate the kind of community that will care about what you have to say and spread your message, you can’t be afraid to have a personality: engage your followers.

Make sure to ask and respond to questions, comment on news relevant to your industry, and yes, have a little fun and don’t be afraid to use humor!

Remember, there are a few goals you want to attain when it comes to your video and social media strategy: 1) You want them to watch 2) You want them to “like” your videos 3) You want your viewers to share your videos with their networks so that your video keeps attracting more new clients!

If you’d like to know more about how best to leverage video in your business, I invite you to watch this FREE Online Training!

The ‘3 Ways You Can Use Video to Attract MORE Clients and Profits’ Online Training is packed with powerful strategies you can apply immediately in your business in order to attract more clients and more profits!

Here’s the link to watch the F-R-E-E Online Video Training: https://www.createprofitablevideos.com/training.htm

 

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by | May 14, 2012 · 9:38 am

Doing an End-of-Day Review is Powerful – Here’s How…

by Marilyn Suttle

The end-of-day review is a powerful tool I use to improve my performance with clients, while raising the bar on my personal effectiveness. It’s a simple practice that only takes a few minutes.

Right before leaving work at the end of the day, ask yourself:

What went well? What would I do differently next time? What do I appreciate about my customers?

Here’s why:

When you ask, “What went well?” it unleashes your brain to zero in on all the wins of your day. That makes you more resourceful.

When you make a habit of noticing what’s going right, you’ll more readily apply those same tactics to future situations.

When you ask, “What would I do differently?” it gives your mind time to rehearse better ways of responding to future challenges. Those mental rehearsals can catapult your effectiveness. It also helps you to avoid self-blame, shame, and guilt.

When you ask, “What do I appreciate about my customers?” it keeps your attention on the people who are the reason you’re in business. It helps you get your mind off the one or two curmudgeonly customers that bring you down, so you can see the overall purpose and value of all those who do business with you.

It creates a sense of closure to your work day so you can be more fully present at home with family and friends.

Not all self-reflections are helpful. Some can even sabotage your success. “What went wrong?” is not a resourceful question. It makes the little problems big and big successes little.  Rather than rehearse better ways of handling workplace issues, you’re left chewing on troubles. As you leave for the day, you’ll feel frustrated, and your resilience will tank. You won’t be much fun across the dinner table with your family and it sets you up to start the next day from a less resourceful vantage point.

It also helps to do a similar end-of-year review. One thing that came from doing it yearly is I now keep a notebook to capture these reviews. Capturing these small daily reviews helps to recognize how small things done consistently leads to massive results in your business, profits, and sense of wellbeing.

What do you think? How could you build upon what’s going right and make adjustments to better serve your clients?

Marilyn Suttle is an international keynoter, and success coach for those wanting to attract and retain happy customers and expand their personal power. She specializes in creating prosperous cultures of excellence by creating “Suttle Shifts” in the way people think and act to get further faster and with less stress. Her bestselling book, “Who’s Your Gladys? How to Turn Even the Most Difficult Customer Into Your Biggest Fan” is the result of decades of experience and extensive interviews with CEO’s, managers, and front line staff of service focused businesses. Visit www.MarilynSuttle.com

 

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by | May 7, 2012 · 9:30 am

Niche Marketing – How to Target Your Marketing Efforts and Master Your Business Niche

By Karel Murray, CSP, DREI

If you want to make more money in today’s competitive environment, then you need to master your business niche. Let me show you a perfect, prime example of niche marketing at its best:

The AARP card appeared in the mail again. This time I actually opened the envelope and reviewed the material included with the invitation to join. Offers of insurance, magazines, on-line registrations and general information related to aging spilled out across the table. Everything in the packet maintained the specific intent of enticing a middle age person to join the group dedicated to senior citizens.

A scant five years ago, I wouldn’t have acknowledged the promotional material. It would have been swept into the nearest garbage can as I briefly wondered why this organization wasted its marketing dollars on me. Now, as I scan the introductory letter, the supporting messages delivered in the envelope are beginning to make sense. I’ve discovered that the magazine is dedicated to providing me with information on medical advancements for cholesterol control, suggestions to slim the middle age bulge and tips to improve my memory. That last one caught my attention.

Startled, I realized that I aged into the targeted demographic of The American Association of Retired Persons (AARP) and didn’t feel it coming on. When, for god’s sake, did I stop being 35? AARP knew it would happen and patiently primed the pump for several years as it waited for me to emotionally recognize that my body and brain would change. My perspective would alter and this organization graciously waited until it was needed.

Now, that’s niche marketing!

When is Niche Marketing Most Effective?

Niche marketing is most effective when you immerse yourself in a specific topic area and then start building your reputation for being a thought leader on that specific topic. It may sound intimidating, but in reality, all it demands is focus.

Nido Qubein, a recognized business strategist and forward thinker coined the term “Intentional Congruence”. He stresses that everything you do in your business must tie into everything else you do. It’s about having intent and purpose to intimately understand what you are doing and why… Without understanding who you help and why you are doing what you do, how can you expect anyone else to know?

5 Elements to Identifying and Building Your Business Niche:

  1. Create an inventory of your strengths. Identify how you relate to people and get specific in your values. List what you already know and what you need to learn to position yourself as an expert in your field. Describe the specific abilities you possess that are unique to you. Determine where you stand in terms of current finances, and read about the real check stub maker for the payments of a business. And, estimate what financial requirements will be necessary to build your niche with your target market.
  2. Select the top two areas you have a passion for pursuing. Without passion or emotional engagement for the subject area, long-term success is unlikely. The ultimate goal is to do what you love, love what you do and make an acceptable living as you do it!
  3. Research the two niche areas you’ve identified. Determine: who are the top three businesses or individuals already doing what you want to do? Review their websites and gain a sense of how connected and informed your future competition is. Research the internet fully to gain a sense of topic areas, product offerings and customer/client “reach out” efforts. Identify what is already in place and focus on those areas you feel are underserved.
  4. Build a resource inventory. Contact business professionals as needed to build alliances. Create opportunities to interview people or hire whoever might be necessary to fine tune your business plan or fill in the gaps of knowledge on areas that are critical in establishing you as an expert. Offer your services to other business professionals as well. Just because you are new to a niche, doesn’t mean you are lacking expertise. They simply don’t know about you yet! Building relational capital with others who thrive in the market you wish to enter is always beneficial to everyone who participates.
  5. Put your stake in the ground and claim your position within your targeted niche. Here’s how…
  • Start offering your knowledge to the masses by using social media liberally.
  • Become a fan of expert pages and register to participate in other List Serves that focus on your area of expertise.
  • Read and post to other expert blogs on your topic.
  • Make every opportunity to interview other industry experts by teleseminar and provide those to your clients as additional resource material.
  • Build an accessible on-line library that is exploding with information for your customers and clients.
  • Create surveys for completion by your target market to gain knowledge through research and insight that is unique to you. Publish a white paper or report annually that includes this research.

Now, you have the keys to dominating your business niche. Nothing is holding you back from being the expert, knowing your target market and maintaining a gentle helping hand. You are in charge of designing and maintaining a world of comfort for your customers and customers. You can make their lives easy because they now have you – the expert to rely on.

About the Author:

Karel Murray is a Certified Speaking Professional, author of “Hitting Our Stride: Women, Work and What Matters” and business trainer who helps women entrepreneurs and executives improve their overall business effectiveness and productivity. Now, you can listen to her exciting, free interviews at https://www.JustiForaMoment.com. Each podcast interview gives you 3 takeaway ideas or concepts that you’ll be able to implement right away

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by | April 30, 2012 · 9:12 am

Why Women Executives and Entrepreneurs Should Look to Mentoring!

Written by Karel Murray

When my son was in third grade, he asked that I participate in a Parent’s Career Day. During my 15 minute segment, I was to explain to his classmates what I did for a living. When I took my place in front of the room, introduced as Ben’s mom who works in a downtown insurance company, I explained that I worked as a boss who managed people in the operational departments of my company. I’m here to testify that a person will never feel so totally hung out to dry until they see a child’s eyes glaze over from boredom or incomprehension.

During a lull in my dialog, one blond haired freckled boy asked “Do you fire people from their job?” He totally focused upon me and I knew at that moment my answer would be critical. I told him that sometimes that was a necessary but sad part of my work. To that response, he sighed and in a trembling voice said, “My father was fired last week…is he a bad man to have his boss fire him?”

The teacher’s eyes welled with tears thus revealing to me that the next few moments were vital and I should tread with care. Through a small child’s effort to understand the whys of a situation, the nurturing aspects of my personality surged forward. I answered him with tenderness. To this day I still feel the tremendous weight of responsibility for making sure I communicate in such a way that it reinforces a person’s self esteem rather than carelessly destroy hope or motivation.

As females, we strove to burst through the Glass Ceiling in our careers, but I wonder if we dodged the shards?

Inadvertently, somewhere along the way, it became a hostile competition among women.

Through direct experience and observation, I’ve witnessed my female counterparts becoming their own worst enemy. Rather than focusing on the strengths of what women offer each other and using them to everyone’s advantage, efforts to undermine talented coworkers evolved into an all-or-nothing-war-like campaign.

The concept of mentoring and building up others to take your position when you move on was a foreign concept until the last decade. Fortunately, women began to realize that competition for promotion doesn’t have to be brutal. It’s about understanding that personality, creativity, dedication and accountability are the primary assets to promote.

When I speak with younger women in the work force, they aren’t nearly impacted by gender based promotions as Baby Boomer women were. Through these conversations I realized that this new generation was participating in what I call “reverse mentoring.” Our youth is teaching us about the new world order and sociological changes.

Mentoring isn’t something that simply takes up time and space anymore.

It is a personalized and truthful interaction with other human beings for the betterment of all.  Advice is now given with a caring spirit rather than a destructive mindset and it creates a new tone for success. Rather than operating in an environment of isolation, we can talk about family and dreams. But then we have to take it a step further and hold each other accountable for making those dreams a reality.

Mastermind group creation is a concept that is thriving in today’s business world.

Each participant has something to offer the other members of the group and whatever is discussed in those meetings stays confidential. It is a shared perspective on a common problem that allows us to reconnect the dots and come at an issue from a different direction.

Responsibility for our communication efforts, interactions, and intent must be fully accepted by us if we choose to become a mentor, informally or formally. There is no room for “off the cuff remarks” because when an individual is a mentor, the mentee places you in a position of trust and honor. It is your duty to handle it delicately and respectfully.

To this day, I’m proud of the direction I chose to take when answering that small boy’s question about his father’s character. By choosing to give him hope and perspective, I realigned myself permanently in respect to my female relationships and grew as a business professional, wife and mother.

Teaching around a campfire or through mentoring opportunities is hardwired in all of us. I don’t consider it a weakness to reach out to another person for help. And it only enhances your personal power when you respond and support others who need you.

Be a guide on the side: mentoring matters.

Karel Murray is a Certified Speaking Professional, author of “Hitting Our Stride: Women, Work and What Matters” and business trainer who helps entrepreneurs and executives resolve interpersonal issues and balance their work/personal lives. Now, you can listen to her exciting, free interviews that will help you maintain and sustain a healthy business and lifestyle at https://www.JustForAMomentPodcast.com. To learn more about Karel Murray, please go to her website https://www.Karel.com

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